22 February 2017

 Picture shopping. Now picture never having to step into a supermarket store again. I mean at least not when you don’t have to. Add two and two together and you now have the newest entrant into the African e-commerce space, WAGON SHOPPING .

Founded by United States International University-Africa students, alumni Edgar Ochieng, and current student Musa Mutetwi, Wagon Shopping is looking to position itself as the go to, when it comes to supermarket shopping. With the goal of delivering each order in less than 2 hours, the four main categories on offer are: Foods & Cooking, Drinks & Beverages, Household & Toiletries and Beauty & Body Care.

With Mpesa & Pay-pal (for credit cards) as their two payment options, Wagon uses a Pay before Delivery model at a fixed price of ksh200 regardless of location. Wagon is an SSL Certified website meaning all the data that customers put including Passwords and Credit Card details on the website is protected from malicious attacks such as hacking. It is also equipped with a search bar and easy navigation from sign up, through to check out ensuring that one can do their shopping in as little as 3 minutes.


Some of the screenshots from the website


But is it a Logistics Platform, or a Retailer? Wagon C.E.O Edgar Ochieng says it is both, “We are a logistics company in the sense that we handle all deliveries ourselves through the Wagon Driver program were people with motor bikes or cars can sign up and deliver for us. We are also a Retail Platform as you can practically find any supermarket product, bar Electronics on our platform”.  With more than two online platforms already having its focus on Electronics, we would see why Wagon would choose a completely different business model.

Starting off in Nairobi, Kenya, Wagon plans to roll out its platform to all major Cities in Africa in the next 5 years. . Shopping will never be the same. All customers get 10% off on delivery fee on their first order.

Beauty products available from the website

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